Today we are going to talk about the power of collective marketing. This isn’t the first time collective marketing has been discussed. In Part 1, I talked about how the broad based marketing that County Studio Tour puts out there will work synergistically with your own marketing efforts. Let’s apply that same principal to the pocket of artists around you that are also participating in County Studio Tour.
Before we get started, I want you to say the following 5 times as fast as possible..
When we work together, we grow together.
It’s actually easier done than said.
Your local #artsquad will be your best source of referrals the weekend of Studio Tour. Getting to know the people surrounding you is good for many reasons. First, new friends are always fun, especially when they like art too. Second, at some point you’ll be asked if you can paint a pet portrait of a dog sailing a boat using only organic toothpaste. You sigh and tell the patron that sadly since you are a sculptor working strictly in clay that you’ll have to pass only to remember that your neighbor is an award winning pet portrait painter that just recently broke into the world of organic toothpaste! You connect them, you feel great, the patron gets their amazing portrait and your neighbor is so thankful for the referral that they refer anyone that even thinks about clay over to you. #worktogethergrowtogether